Nike Ambush
Goal: Celebrate the launch of the Nike x Ambush collab, and expand Yoon’s reach in North America
Markets: United States, Japan
Background:
To celebrate the start of New York Fashion Week, we partnered with Nike on their latest sportswear collaboration with Yoon Ahn, Creative Director & Founder of AMBUSH. Yoon Ahn took over Spotify’s Fashion Forward playlist - a playlist dedicated to amplifying designers, creatives, and stylists in the fashion industry. Activation was support via social, press, and on-platform promotion across United States and Japan markets.
We took this digital activation to IRL, partying with Nike for a Nite Sport 2.0 launch activation representing different music collectives and genres reflecting New York’s unique creative scenes. Over 600+ NYC Gen-Z notables from the art, culture, design, and fashion worlds, like Shan Rizwan, Yu Ling Wu, Isa Sung, and Wuzg00d were invited. Fashion Forward signage and bespoke Spotify logo placements continued to drive awareness and buzz around Yoon’s takeover throughout the event.
