Brandon Blackwood:
Goal: Generate conversation, and social buzz celebrating Brandon Blackwood as a Fashion designer, influencer, and stylist
Market: New York, United States
Background:
Officially kicked off Spotify’s new fashion vertical, securing a brand partnership with Brandon Blackwood, testing new content experiences and messaging approaches to fashion trendsetters around the world. We leveraged a rising designer among the Black Gen-Z audience, Brandon Blackwood. His namesake line of purses grew insanely fast last year, in part because of his “End Systemic Racism” tote in 2020. Now he can barely keep up with the demand.
Brandon Blackwood took over Spotify’s Fashion Forward playlist, a place where music and fashion meet. Fashion Forward is a playlist on Spotify’s platform, dedicated to amplifying emerging designers and stylists in the fashion industry.
