Etro + GCDS
Background: Spotify Milan launched its 1st-ever fashion activation celebrating the creative directors from GCDS & Etro. We created a strong music narrative behind the two collections, allowing for amplification across music publications.
Partners were incredibly engaged and passionate about this project, activating on all their owned channels with:
Multiple social posts on the brand’s social channels
Embed of the playlists on their websites
Link to the playlists in their newsletter
Inclusion of Spotify branding in the runway and afterparty assets
Sentiment from local fashion enthusiasts and the brand was positive.
Fun fact: Etro told us that candidates they meet at job interviews are now always calling out how much they liked the Spotify partnership at MFW!
Local PR Results: 21 Million+ Impressions
Local Social Results: 700K+ Impressions
