Mains By Skepta
Background: Showcasing the clear synergies between music and fashion as well as establishing Spotify’s credibility within the fashion space. Skepta, the rapper turned fashion designer, was the perfect partner for this with some of the highlights across the campaign including:
Complete engagement & interaction across his social media channels
Bespoke long-form video featuring Skepta with exclusive content that went viral organically
Spotify hosted after party with a star studded guestlist, including Naomi Campbell & Maisie Williams
UK Rapper Headie One, taking over the Spotify UK Instagram account, creating viral moments with guests including Stormzy & Clint419 (Owner of Cortez)
Local PR Results: 6.5 Million+
Organic Social Reach: 1.5 Million+
