Rabanne
Background: Celebrate the Paris Fashion Week for the 1st time ever as well as the 50th Anniversary of Hip-Hop by launching Club 57, in tribute to Centre 57, a legendary creative space, created by Paco Rabanne in the 80s, that drove the emergence of hip-hop in France.
Thanks to this partnership, we:
Highlighted the 50y of Hip-Hop & celebrated the evolution of this musical genre in France via the little-known history of Center 57
Collaborated with a brand as emblematic and committed to artists from this movement as Rabanne
Celebrated the natural link between music and fashion, 2 passions that drive the daily lives of our users and particularly Gen Z, via a free & exclusive drop available on the Rabanne’s website
Created a unique Spotify x Rabane event with a 100% female line up
Opened the doors of PFW, an exclusive RDV, by allowing the public to attend 1/ the fashion show (alongside Lena Situations), the Club 57 party via tickets exclusively reserved to the Spotify community
Impressions: 80 Million
Social Media Interactions: 27K
