Netflix’s Money Heist (La Casa De Papel)
Goal: Create a global movement that unifies the fans and drives conservation around the final season of Money Heist
Market: Global
Languages: English, Spanish
Background:
Netflix creates stories that take people on a journey and Spotify proves listening is everything with the world’s most powerful audio platform. Spotify and Netflix have entered into a global partnership to combine the power of audio and visual entertainment to bring a new dimension to storytelling that create global conversations and drive engagement across both platforms.
La Casa de Papel (Money Heist) has a global viewership of 65M+ and is the best performing non-English speaking series from Netflix. LCDP has 7.6M Instagram followers and has won an International Emmy Award.
Season 5 of LCDP is the finale, where the world’s greatest heist will come to an end. The gang will be pushed into irreversible situations, into a wild war, and the plan is like never before, to RESIST. It’s better to die than surrender! The finale will be presented in two volumes, V1 launches September 3 and V2 launches December 3, 2021.
Through the combined power of audio and visual entertainment, brought a new dimension to storytelling via the Netflix partnership and our 1st activation title with the partner, La Casa De Papel (Money Heist), the most popular non-English language series on Netflix.
Spotify and Netflix officially launched the partnership with Part 1 of the season finale of La Casa de Papel (Money Heist) with Spotify’s first-ever brand-new immersive mobile Destination experience, featuring the official playlist, exclusive video content, and character posters, all shareable.
