Peloton
Goal: Leverage Spotify’s position as the leader in global audio and Peloton’s position as the leader in fitness tech
Market: United States, United Kingdom, Canada, Australia, Germany
Background: Officially launched the Peloton x Spotify partnership through combining the strength of our two powerful brands, curating unique experiences tailored to our audiences, highlighting our music differentiation, boosting brand favorability, and owning the space where audio and fitness meet.
Personalized Microsite: To celebrate the ‘official’ launch of our co-branded partnership, we’re leveraging Spotify’s personalization API and the breadth of our platforms, welcoming users to both brands by matching them with a Peloton Instructor based on their listening taste.
Curated Peloton Shelf: We’ve amplified our partnership with Peloton with a Curated by Peloton shelf in Spotify’s Workout Hub. Your favorite instructors and music, all in one place showcasing playlists across various instructors and disciplines.
Launch Day Takeover: On November 3rd, Spotify took over Peloton bikes, tread, and the Peloton app with 11 co-curated classes featuring five Spotify-owned-and-operated playlists (Today’s Top Hits, Door Knockers, Lofi Beats, Indigo, and Baila Reggaeton). With classes spanning Cycle, Tread, Strength, and Yoga, there’s something for everyone and Peloton members can access the classes anytime by checking out the Spotify Collection.
